Blogging as Advertising
Just like a website, a blog is somewhat a necessity for web marketing these days. Why? Blogs are the fastest, easiest, and most logical way to publish new information to the world while it’s fresh and relevant. The best news about blogging is that there are several free options to choose from.
Google, for example, acquired Blogger.com and offers free blog sites. If you use their free blog hosting, your default domain will look like “yournamehere.blogspot.com”. You can also buy a custom domain name and have that point to your blog. People will be able to access yournamehere.blogspot.com with yourblogname.com (.info, or whatever else you choose).
If Blogger doesn’t float your boat, check out WordPress.com. WordPress is another free blog host. WordPress.org is different than WordPress.com. Wordpress.org is a site where you can download the blog-engine and have more control over your blogging system. You can add plug-ins, install more themes, etc, but you will have to host it yourself somewhere else.
Other popular blogging platforms include:
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